On the other hand, it's not always useful to describe an image. And a sighted user faces the same challenge - figuring out what clicking the site logo does - as a screen reader user. It might be tempting to give it a simpler text alternative of "home" or "main page", but that does a disservice to both low-vision and sighted users.īut imagine a screen reader user who wants to locate the masthead logo on the page giving it an alt value of "home" actually creates a more confusing experience. We can describe the image pretty accurately as "The Funion logo". In order for a string to be a usable text alternative, it needs to convey the same concept as the image, in the same context.Ĭonsider a linked logo image in the masthead of a page like those shown above. Writing useful alt text is a bit of an art.
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